๐ŸŽ“ What is Ariyh?

Ariyh gives you marketing recommendations based on proven evidence.Not self-promotional opinions, biased surveys, or questionable data.So where do Ariyhโ€™s insights come from?From the best data we have available: scientific research.

๐Ÿ“ˆ What do I get if I subscribe?

Every Tuesday, you will receive:A 3-min actionable insight, based on a scientific research paper.It will usually come from new research published in the last 1-2 months. If nothing highly impactful was published recently, it will come from previous studies.Each insight contains, at a minimum:๐Ÿ“ˆ A recommendation
๐ŸŽ“ The findings of the discovery
๐Ÿง  Why it works
โœ‹ Limitations of the research
โšก Steps to implement it
๐Ÿ“– Link to the original research paper
Sounds good? You can subscribe at no cost below to join thousands of the best marketers in the world or read previous insights here. Want to know more? Read on.

๐Ÿ”ฌ Tell me more about the science

Scientific research in marketing is usually done by university professors using the latest technology and statistical techniques (e.g. fMRI scans, Bayesian modeling).The vast majority of companies - even research companies - donโ€™t have the resources to perform research at this level. It requires huge amounts of:

  • Money (e.g. an fMRI brain scanning machine costs $5 million)

  • Training (advances in statistics and data analysis happen at breakneck speed)

  • Time (one research paper typically takes 6 to 24 months to be published

But that's just the start.Once a study is complete, it's peer-reviewed by fellow experts in the same field. Errors are caught, interpretations are challenged, and researchers need to defend their findings under harsh scrutiny.If a research paper survives the process (only a few do), it gets accepted and published in a scientific journal.By contrast, research released by companies is not peer-reviewed and does not receive anywhere near this level of scrutiny. We have little proof that it's actually true.

๐Ÿ“– What type of research does Ariyh review?

It varies, but most of the research falls under the umbrella of behavioral science. It touches psychology, neuroscience, and economics.More than 10,000 research papers in marketing are published each year.Of those, about 90% are not useful to marketers in practice, about 8-9% are very niche or not impactful. Only 1-2% are highly useful in practice. That is what Ariyh covers.

๐Ÿค” Why is it so difficult to find science in marketing?

It's the system. Researchers are rewarded for producing research that gets cited by other researchers. So it's often misaligned with what marketers need.Over time, scientific research and marketing practice have become two distinct worlds. This gap is occasionally closed by conferences, books, trainings, or companies that can afford to hire scientists.But that means that useful research takes several years, sometimes decades, to land in the hands of marketers.Until now.

๐Ÿ’ธ Is it free?

Yes, you can subscribe to the newsletter and read past insights at no cost.If you want to apply insights more effectively, Iโ€™m creating a series of Playbooks by topic (e.g. pricing). You can check them out and buy them here.If you have the budget and want to get the best possible results, fast, you can hire me for short consultations here.But most of all, the main way I ask you to please support Ariyh is: spread the word :)

๐Ÿ‘‹ Who are you?

Photo of Thomas

Hi, Iโ€™m Thomas. Iโ€™m the founder of Ariyh.Before Ariyh, I was a marketer at Google and at several startups. Iโ€™m a marketing grad of Rotterdam School of Management, Erasmus University, where I also worked as a research assistant.

TextIโ€™m a science nerd. I enjoy spending days analyzing dense scientific research papers to extract the key findings that matter, and that you should apply.That puts me in the position to close the gap between business and science. So thatโ€™s what I intend to do. And this is just the beginning.You can follow me on LinkedIn, where I share even more useful research.And if you're still not subscribed don't forget to drop your email below ๐Ÿ‘‡

P.S.: Ariyh means Academic Research In Your Hands. Itโ€™s pronounced โ€œar-eeโ€.